Snapchat is one of the most popular social media platforms among the oh-so-coveted millennial audience. Its addition of lenses has only added to the appeal of the app (see: snapchat and the election). Now, the newly rebranded Snap Inc. is taking it to the next level with “world lenses”.
Previously, the camera would map your face, and then apply interactive lenses based on this information. You could become a dog, a deer, or a glamour queen. New lenses were added later on that allowed users to swap faces with a friend, or overlay a photo onto their face. However, the new “world lenses” go one step beyond the lenses we’ve come to love. Not only can it be applied to your face, but it overlays 3-D graphics onto the world around you. Now, you AND that cloud can have rainbows pour from your mouth!
Beyond being incredibly entertaining, these world lenses are an interesting development in the race for VR. From startups to big tech companies such as Facebook, experts seem to agree that virtual reality is the next Big Thing in the tech world.
By rebranding themselves as a camera company, Snap Inc. has allowed themselves to join the race. They’ve even applied for patents for software that would allow for ads and promotions to be displayed based on physical objects via a camera (such as their new camera sunglasses). If Snap Inc. is the first to efficiently monetize VR, Facebook might need to watch its back!