This weekend has been one full of magic and nostalgia for Harry Potter fans. Not only did the newest installment in J.K. Rowling’s universe, “Fantastic Beast and Where to Find Them”, come out on Friday, but FreeForm is having another Harry Potter Weekend.
From Friday to Sunday, FreeForm delights viewers with a marathon of all eight films. The network is famous for randomly depositing these marathons throughout the year. It’s even rumored that they begin when an employee pushes a large red button.
Besides the frequency of these special weekends, this marathon seems to be strategically placed. Though it hasn’t been said if FreeForm is working with the marketing department for Fantastic Beasts, this would be the perfect weekend to remind people of the world that the movie is revisiting. Fans would get a taste of what they’ve been missing since the premiere of the 8th movie and, hopefully, encourage them to go to the theater to see Rowling’s pre-Potter installment.
However, it will be interesting to see if this drives people to the theater, or keeps people on their sofas. Perhaps fans will be so caught up in the nostalgia that they will forget. We will have to wait until the final numbers on Fantastic Beasts’ opening weekend are released; even then, it will be difficult to measure if Harry Potter Weekend had any direct effect on ticket sales. But, it is an interesting thing to contemplate, none the less.